Terms of Sale

Who we are

Deep Dive Reports is a trading name of Yilong (Allen) Chen, a sole trader based in New Zealand. Contact: support@deepdivereports.com for anything about a purchase, or allen@deepdivereports.com to reach Allen Chen directly.

What these terms cover

We sell two different things, and they are not governed identically.

Part A – published reports. Research reports we write and publish on our own initiative, sold to anyone who wants them under a licence.

Part B – commissioned and tailored research. Research carried out for one organisation, at that organisation's request and expense.

Parts C and D apply to both.

Part A – published reports

What you are buying

A digital research report, delivered as a PDF file. You are buying a licence to use that report, not ownership of it.

Price and payment

Prices are shown in US dollars on the product page and vary by the licence you choose. Payment is processed by Stripe. We never see or store your card details.

Deep Dive Reports is not currently registered for New Zealand GST, so no GST is added to New Zealand orders.

Who we can sell to

We sell to business customers.

If you are buying from within the European Union or the United Kingdom, you must supply a valid VAT number at checkout, so that the reverse charge applies and you account for VAT in your own country. We are not currently able to sell to private consumers in those regions.

Delivery

Your download is available immediately after payment, on the confirmation page Stripe returns you to. Please save the file when you get there.

If you lose it, close the page too early, or the file will not open, email support@deepdivereports.com and we will send you a fresh copy at no cost. We keep a record of every purchase for exactly this reason.

What your licence allows

Reports are sold under one of three licences. The licence you bought is shown on your Stripe receipt, and it is the licence that governs your use of the report whether or not it is printed inside the file. All three licences cover the same report. What differs is how many people may read it.

Single reader. One named individual, the person named at checkout, may read the report. You may read it, print it, and keep one copy. You may not give the file, or its contents, to anyone else, including colleagues at your own organisation.

Team. Up to ten named individuals at one site may read the report. You may share the file with those named colleagues, quote short extracts in internal documents with credit to Deep Dive Reports, and store it somewhere only those colleagues can reach.

Enterprise. Anyone employed by your organisation, anywhere in the world, may read the report. You may quote short extracts in internal documents with credit to Deep Dive Reports, and place the file on an intranet or document system that only your organisation can reach.

What no licence allows

Whichever licence you hold, you may not:

resell, sublicense, rent or redistribute the report
publish it, post it online, or place it in a shared drive open to people outside your organisation
reproduce substantial parts of it in anything published or sold
remove our name, citations or copyright notices
use it to train an AI or machine learning model

Need wider rights than your licence gives you? Email support@deepdivereports.com. We would far rather upgrade your licence than have you breach it.

Who owns the report

We do. Copyright and all other intellectual property in every report stays with Yilong (Allen) Chen trading as Deep Dive Reports. Nothing in these terms transfers ownership to you.

Refunds

See our Refund Policy. In short: because reports are delivered instantly and cannot be returned, we do not offer change-of-mind refunds, but we will always fix a genuine problem.

Part B – commissioned and tailored research

What this covers

Research carried out for one organisation at its request, including the AI engine optimisation assessment and any other commission agreed in writing. This is a service, not a licensed publication, and the differences below matter.

It is not independent research

A report commissioned and paid for by the organisation it is about is not independent of that organisation, and we will not describe it as though it were. Every commissioned report states on its first page that it was commissioned, and by whom. Commissioned work is never published under our own masthead or presented as part of our published research.

Scope

The scope is fixed in writing before any work begins, and neither of us is committed until both of us have agreed it. For the AI engine optimisation assessment, the scope is what is listed on the tailored research page and nothing beyond it. Anything outside the agreed scope is a new commission, quoted separately.

You agree to give us the information we reasonably need, when we need it. If it does not arrive, the delivery date moves.

What we do not promise

We do not promise any outcome, result, ranking, placement, mention or commercial benefit. In particular, no assessment of how AI systems describe your organisation can promise any position in an AI-generated answer, because those systems are not deterministic, not under our control, and change without notice.

We do not assess third parties

A commissioned assessment covers your organisation only. We do not evaluate, compare, score, rank or comment on any other company, and we will decline a commission that asks us to.

Where an AI system volunteers another company's name in response to a query about you, we record what the system said, verbatim and dated. That is a record of a machine output on a given date. It is not our assessment of that company, it must not be represented as one, and you may not use our material to make a comparative claim about a third party.

Every finding is a record of what we observed on the dates stated. The same enquiry on another date can produce a different result.

Findings

We will correct anything factually wrong, promptly and without charge. We will not alter a conclusion because it is unwelcome, and commissioning a report does not buy the right to approve what it says.

Your licence, and who owns it

Copyright in a commissioned report stays with us. Your organisation gets a perpetual licence to use it internally, without limit on how many of your people read it.

You may not publish it, quote it in marketing or public material, or supply it to a third party, without our written consent. This is not obstruction: our name attached to a public claim about your own brand is something we have to be able to stand behind, and we will usually agree to a specific, checkable quote.

Confidentiality

We keep what you tell us confidential, and we will not name you as a client without your consent. We may keep our working files and research log, as we do for all our work.

Payment and cancellation

Payment is in advance unless we have agreed otherwise in writing. If you cancel before work starts, you are refunded in full. If you cancel after work has started, we refund the portion not yet carried out. The published-report refund policy does not apply to commissioned work, because the work is done for you specifically and cannot be resold.

Capacity, and declining work

We are a one-person publisher and take a limited number of commissions. We may decline any commission without giving a reason, and will say so promptly rather than accept work we cannot do well.

No advisory relationship

Commissioning research does not create an advisory, consulting, fiduciary or other professional relationship. A commissioned report is information to inform a decision you make. See the Disclaimer, which forms part of these terms.

Part C – buying in trade

If you are buying for business purposes

Most of our customers buy in connection with their work, whether their employer pays directly or they pay themselves and claim it back. What matters here is the purpose of the purchase, not whose card was used.

At checkout you are asked to confirm whether you are buying for business or professional purposes. If you confirm that you are, then you acquire the report in trade, we supply it in trade, and we both agree that:

the Consumer Guarantees Act 1993 does not apply to the sale, and
sections 9, 12A and 13 of the Fair Trading Act 1986 do not apply to the sale.

We both agree this is fair and reasonable. Published reports are sold at modest fixed prices, a free preview is available before purchase, and you are free to review that preview and decline to buy. Commissioned work is scoped and priced in writing before you commit.

If you are buying for genuinely personal reasons, unconnected with any business or profession, this section does not apply to you. Your rights under the Consumer Guarantees Act 1993 and the Fair Trading Act 1986 are unaffected, and we make no attempt to exclude them.

You rely on your own judgement

You agree that:

you had the opportunity to review the free preview, or the written scope, before buying
you are not relying on any statement, promise or representation that is not written in these terms or in the report itself
you will use your own skill and judgement in deciding whether and how to act on anything in a report
you will independently verify anything material before acting on it

Part D – general

Our liability

The Disclaimer forms part of these terms. Please read it.

To the maximum extent the law allows:

our total aggregate liability to you for all claims connected with a report, however arising, is limited to the amount you paid for that report
we are not liable for indirect or consequential loss, loss of profit, revenue, anticipated savings, data, opportunity, or business interruption, whether or not we were told such loss was possible
these limits apply whether a claim is in contract, tort including negligence, equity, under statute, or on any other basis

Any claim must be brought within 12 months of the purchase date. After that it is barred.

Nothing in these terms limits liability that cannot legally be limited, including liability for fraud.

Your indemnity to us

If you breach the licence terms above, for example by redistributing or republishing a report, you indemnify us against any loss, cost, claim or expense we incur as a result, including reasonable legal costs.

If something goes wrong

Email support@deepdivereports.com first. Almost everything is resolved that way.

If we cannot resolve it, both parties agree to attempt mediation in New Zealand before starting court proceedings. This is faster and far cheaper for both of us than litigation.

Refusing or cancelling a sale

We may decline to sell to anyone, or cancel an order and refund it in full, at our discretion, for example where we suspect fraud or a previous breach of these terms.

General

Governing law. These terms are governed by New Zealand law, and the New Zealand courts have exclusive jurisdiction.

Third parties. Only you and we may enforce these terms. Subpart 1 of Part 2 of the Contract and Commercial Law Act 2017 does not apply.

Severability. If any part of these terms is unenforceable, the rest continues to apply.

No waiver. If we do not enforce a right immediately, we have not given it up.

Whole agreement. These terms, the Refund Policy, the Disclaimer, the Privacy Policy and any written scope we have agreed with you are the entire agreement between us about your purchase.

Assignment. You may not transfer your rights under these terms. We may transfer ours, for example if the business is later incorporated or sold, without affecting your rights.

Changes

We may update these terms. The version governing your purchase is the one published when you bought.