Independent research · Wellington, New Zealand

Serious industry research, within reach of every team that needs it.

We start with Testing, Inspection, and Certification (TIC), then other regulated industries, for anyone who works in them or with them. Licences run from one reader to a whole organisation, and every figure carries its source.

Available now

Every report comes with its AI skills.

Licences from US$199 – single reader, team, or enterprise.

Published

AI in TIC Playbook · Volume 1

The AI-Augmented TIC Sales Machine

Twelve AI workflows, with the complete prompt toolkit, to quote in hours, cut proposal effort and win more tenders.

33 pages · PDF · Version 1.1

Published

AI in TIC Playbook · Volume 2

AI for Key Account Management

Twelve AI workflows, with the complete prompt toolkit, to keep an account plan true, forecast the installed base, and stay inside what your accreditation permits.

58 pages · PDF · Version 1.0

Published

TIC M&A series · For buyers

Buying a TIC business

A toolkit for one route, buying a TIC business: eight AI skills, each with its prompt, its checks and a worked example, and the evidence they rest on.

77 pages · PDF and skills pack · Version 1.0

Published

TIC M&A series · For sellers

Selling a TIC business

A toolkit for one route, selling a TIC business: eight AI skills, each with its prompt, its checks and a worked example, and the evidence they rest on.

77 pages · PDF and skills pack · Version 1.0

A curving bay on a rocky New Zealand coast, with green hills behind it.
Photo: Allen Chen

AI drafts. You decide.

In every report, AI drafts the work and you make the call.

How we handle evidence

Every figure carries its source, and a label saying how much weight it will bear.

Where the evidence is thin, we say so rather than filling the gap with a confident guess. A figure that cannot be confirmed in its original source is removed, not softened.

Verified
Confirmed in the official or primary source.
Benchmark
A named third party's published figure. Marked (vendor) where the publisher sells what it measured, because a company measuring its own product is not independent evidence.
Derived
Calculated by us, with the method shown.
Estimated
Our judgement, where hard data does not exist.

Free

AI literacy

Practical AI adoption, explained without the hype. Free to everyone.

Explainer Here · 4 min

What is an AI skill, and how do you govern one?

A file of written instructions an assistant loads before a job, so the job is done the same way each time. What is inside one, the four points to settle before it is used, and how to keep it current as a controlled document.

Written by Allen Chen, who is responsible for what it says. The video on the page uses a synthetic voice made with NotebookLM, and illustrations made with AI.

24 September 2026 Read →
Field note Here · 4 min

What a machine sees when it reads a website

Three faults on my own site: articles built by JavaScript that no crawler could read, my method buried in a page called About, and an automated check that said the site was not indexed when it was. With the figures I am starting from.

Drafted with AI assistance. Every figure checked against its source by Allen Chen, who is responsible for what it says.

12 September 2026 Read →
Explainer Video

AI agent vs agentic AI

A vendor saying "agentic" may mean one tool doing one task, or several working together. Ask what it does on its own, what it is allowed to touch, and how you see what it did.

Script, voice and visuals made with AI. Checked against source and corrected by Allen Chen, who is responsible for what it says.

31 August 2026