Briefing
Start with Volume 1 if quotes and tenders take your team days. Start with Volume 2 if your key account plans go out of date. Start with one US$19 skill if you would rather test a single workflow before you buy a report.
The argument
Testing, Inspection, and Certification (TIC) sells trust, yet many commercial processes still move at a pre-AI pace. Quotes take hours to days. Tender responses take days to weeks. Renewal opportunities are too often won or lost through slow execution rather than superior capability.
Our reading: sales teams are adopting AI, most are not turning the time it saves into more selling, and buyers still want a person to stand behind the answer. That is the gap the reports work on. Speed comes from AI. Trust stays with a named person. Estimated.
The same Gartner survey found that 70% of B2B buyers prefer a completely digital, self-service buying experience, and 67% a sales-rep-free one (645 buyers, August to September 2025 · Benchmark). That is why this page, the free previews and the worked runs are written to be read without talking to anyone.
Three places to start
Volume 1 · 33 pages
Start here if quotes, tenders and renewals are slow.
Twelve workflows in four stages – find, win, grow and run – each with its prompts, who decides, and how to measure it. Written for commercial directors, sales and business development leads, and the operations people they have to convince.
Volume 2 · 58 pages
Start here if your account plans go out of date.
Twelve workflows to build the picture of an account, decide and price, run it, and keep the plan true – inside what your accreditation permits. Written for key account managers, commercial directors and account teams, and the quality and operations people whose systems hold the dates.
AI skills
Start here if you own one step and want to test it.
A skill is a file you add to an AI assistant, so a workflow runs the same way each time. Two are sold one at a time: W2 regulatory triggers and K4 customer strategy reader. Every report licence already includes all twelve of that volume’s workflows as skills.
Licences and price
The same three licences apply to Volume 1 and Volume 2. Every licence is named-user: it says who may read the report.
| Licence | Who may read it | Price |
|---|---|---|
| Single reader | One named person | US$199 |
| Team | Up to 10 named readers at one site | US$399 |
| Enterprise | Unlimited readers in one organisation | US$999 |
Prices include any sales tax or VAT. Checkout is run by Lemon Squeezy, which sells the report to you as merchant of record. Reports are delivered instantly and cannot be returned, so read the free preview first. The Terms of sale and the Refund policy set out the rest.
Who signs off
Both reports are built on one rule: AI drafts, and a named person decides.
Volume 1 applies it to selling. In the quotation workflow, for example, the AI maps a customer request to your service catalogue for an engineer to review. It never sets the price.
Volume 2 applies it to accounts, and adds a limit that is easy to miss. What you may sell is your accredited scope, line by line, not what your laboratory can do. A tool holds no scope and gives no approval.
The same rule shapes how to read the return. Volume 1 models a first-year return of 2.1 to 4.0 times for a mid-size TIC firm. That figure counts only time that is put to other work, which is the gap the 72% above describes. Derived, author’s model, Volume 1 Chapter 7.
This week
1. Read a free preview. Each has the full executive summary, the contents and sample pages. No email is needed. Volume 1 · Volume 2
2. Read a worked run. Fifteen of the twenty-four workflows have a page showing one run on invented material. See the workflows
3. Try one on a case you already know the answer to. Use invented material on a free account first. What is an AI skill, and how do you govern one?
Sources, read on 26 September 2026
Salesforce, State of Sales report, 3 February 2026: 4,050 sales professionals in 22 countries, surveyed August to September 2025. Salesforce sells sales software, so its figures are marked (vendor).
Gartner, 19 May 2026: 4.8 hours a week saved on average, and 72% of sales organisations reporting low reinvestment. Gartner’s release names a survey of 210 chief sales officers and senior sales leaders, January to February 2026, for its related findings.
Gartner, 20 May 2026: 645 B2B buyers, surveyed August to September 2025.
How this was made
This page was drafted with AI assistance from the two reports and the sources above. Allen Chen holds editorial responsibility for it. Every figure carries its source, its date and one of four labels saying how much weight it will bear: how the research is done sets out the labels and the checks. The page is a briefing, not a research report, and it does not assess any company.
Deep Dive Reports · Wellington, New Zealand · Allen Chen · TIC · How this business runs