Free preview · AI in TIC Playbook · Volume 1
The AI-Augmented TIC Sales Machine
This is the report's complete executive summary, its full contents, and pages from inside it. Nothing is held back behind a form, and there is no email to give. Read it, then decide.
Executive summary
In TIC, speed of credible response is becoming a competitive advantage. AI is accelerating the gap.
The TIC industry sells trust, yet many commercial processes still move at a pre-AI pace. Quotes take hours to days. Tender responses take days to weeks. Renewal opportunities are too often won or lost through slow execution rather than superior capability.
AI is changing the economics of responsiveness. Organisations that can understand customer intent, assemble expertise, generate high-quality proposals, and support decisions in minutes rather than days will increasingly shape customer expectations.
The challenge is not AI adoption – it is business redesign. Buying AI tools is straightforward; redesigning workflows, roles, and operating models to create measurable business value is considerably harder. That is where the next generation of competitive advantage will be built.
This playbook is designed to turn AI from activity into measurable value. It gives you a ranked use-case map (Chapter 3), twelve buildable workflows with ready-to-use prompts (Chapter 4) and a practical tool-stack guide (Chapter 5). It then sets out how to deliver them: a 90-day roadmap (Chapter 6), transparent ROI calculations (Chapter 7), the human capabilities that determine success (Chapter 8), and the governance an accredited TIC business cannot afford to overlook (Chapter 9).
Pressed for time? Read it in 15 minutes: start here, move to Chapter 3, select your two highest-value workflows, then jump to the build-it-this-afternoon tutorial in Chapter 11.
AI will not fix a broken sales process – it will accelerate it.
Every workflow in this report pairs automation with the process discipline that makes it pay.
How to read the evidence in this report
Every figure carries its source, and a label saying how much weight it will bear.
Where a figure appears in an exhibit or a statistics panel, it also carries one of four labels, so you can see at a glance what it is worth.
- Verified
- Confirmed in the official or primary source.
- Benchmark
- A named third party's published figure. Marked (vendor) where the publisher sells what it measured, because a company measuring its own product is not independent evidence and should not be read as such.
- Derived
- Calculated here, with the method shown.
- Estimated
- A judgement made here, where hard data does not exist.
Pages from inside
What it looks like.
Shown at reduced size, so the layout is visible without the body text being readable.
Contents
All 33 pages, listed.
- Executive summary – in TIC, speed of credible response is becoming a competitive advantage3
- 01The state of TIC selling: a trust business with a speed problem4
- 02The AI opportunity: evidence, not hype5
- 03The TIC sales AI use-case map7
- 04The twelve workflows, with their prompts8
- Stage 1 · Find – detect demand and open conversations (W1–W3)8
- Stage 2 · Win – quote, propose and close faster than competitors (W4–W7)10
- Stage 3 · Grow – expand and retain the installed base (W8–W10)13
- Stage 4 · Run – keep the machine's data and decisions sharp (W11–W12)15
- 05The tool stack: choosing without regret18
- 06The 90-day implementation roadmap21
- 07The ROI mathematics22
- 08The human operating system: judgement over technique23
- 09Risks, governance and responsible use25
- 10What good looks like: signals from the field27
- 11Your first seven days28
- AAppendix A – glossary30
- BAppendix B – the toolkit: checklists and templates30
- Full reference list32
- How this report was made33
Read enough?
The rest is the twelve workflows, the prompts and the governance.
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