The catalogue
Every report is built from primary sources, and every figure carries its source and its date. The first series takes one commercial discipline at a time and asks what AI actually changes about it inside a testing, inspection and certification firm – each volume written for a different person in the same business. Other work sits outside that industry, and more industries will follow. Volume 1 is published; the rest are in development, and the order they arrive in depends partly on what readers ask for.
Published
Twelve AI workflows, with the complete prompt toolkit, to quote in hours, cut proposal effort and win more tenders. Written for commercial and sales leadership in testing, inspection and certification.
Commissioned
Alongside the published reports, we take a small number of commissioned assessments: research on your own position rather than on the industry in general. The first is an AI engine optimisation assessment, at US$99.
Commissioned work is kept separate from the published reports in one important respect. It is paid for by the organisation it is about, so it is not independent research, and it is never presented as such.
In development · AI in TIC Playbook
Each volume takes one commercial discipline and asks the same question of it: what does AI actually change here, in an industry where the product is a promise backed by accreditation, where demand is triggered by regulation, and where quoting consumes the same scarce technical people who deliver the work? Each reaches a different budget holder in the same firm.
For the commercial director or key account lead. Certificates expire and audits recur, so the installed base is the business. Using AI to see renewal and expiry risk before it arrives, to prepare for accounts whose technical staff often understand the service better than the person signing for it, and to grow revenue that is recurring by design.
For the chief executive, board and strategy lead. Where growth actually comes from in a maturing market – scope extension, geography, acquisition – and the structural limits impartiality requirements place on all three. Using AI for the evidence work behind a strategy: market sizing, scanning the regulatory pipeline, building an investment case that survives a board's questions, and whether conformity assessment of high-risk AI is a service line worth building.
For the operations or laboratory director. The delivery side: inspection report drafting, evidence capture in the field, scheduling and laboratory capacity planning, non-conformity write-ups, remote and hybrid inspection, document and calibration control. The largest addressable value in TIC, and the largest report in the series.
For market access and regulatory teams, and the commercial people who sell the service. Holding the country-by-country matrix of schemes, approvals and renewals with AI doing the tracking and first-pass reading, so that a manufacturer's route into an export market is mapped in hours rather than weeks – and the answer still traces to the issuing authority's own text.
For the marketing manager. Marketing assurance to technical buyers who are professionally trained to discount marketing, under accreditation rules that constrain what a body may claim about its own independence – and where AI-written copy is exactly the wrong instinct. What to automate, what never to, and how to be found when the buyer asks an assistant instead of a search engine.
Not in this industry? The method travels even where the sector does not – the practical AI guides below are written for any business, and commissioned research answers a question of your own, whatever field it sits in. More industries will follow; TIC is where the work started, not where it stops.
In development · Practical AI guides
Not written for any one industry, because the problem does not belong to one. Written from having done it rather than from theory – everything in it was used to build the site you are reading.
For the independent professional or small firm with no developer and no agency budget. How to use AI to build a credible website end to end, then set it up so AI assistants can find, read and correctly describe what you do.
Covers the build, the legal pages you cannot skip, email and domain authentication that stops your mail landing in spam, and the structural choices that decide whether an assistant recommends you or someone else.
Next volumes
The order these arrive in depends partly on what readers ask for. Tell me which you would actually buy, and it moves up the queue – a sentence on why is more useful than a vote.
New work is announced on LinkedIn as it lands.